The oldest, family-owned, bridal shop in the South celebrates its 40th birthday on Friday 30 September 2016.

It’s survived three recessions and been around for five royal weddings.

Brides of Southampton was started in 1976 by Shirley Jory after she left the bright, bridal lights of London and used her twenty years of experience to start her own bridal business.
The shop opened on Portswood Road in Southampton and is still there.

The business became so successful that Shirley was soon joined by her husband in 1980.

Their daughter joined the family business in 1991, having literally grown up in the shop. Today that daughter, Shelley Jory-Leigh, is a well-known successful power boat racer and charity fund raiser but still retains her passion and management of the business.

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Behind the scenes with Mr Jory

One of the key figures at Brides of Southampton is John Jory. Although he describes himself as a back room person his careful hand on the financial tiller has steered the business through 40 years.

As he enjoyed the celebrations with his wife and co-founder of the bridal shop, Shirley he found time to chat about some of the good times...