The oldest, family-owned, bridal shop in the South celebrates its 40th birthday on Friday 30 September 2016.
It’s survived three recessions and been around for five royal weddings.
Brides of Southampton was started in 1976 by Shirley Jory after she left the bright, bridal lights of London and used her twenty years of experience to start her own bridal business.
The shop opened on Portswood Road in Southampton and is still there.
The business became so successful that Shirley was soon joined by her husband in 1980.
Their daughter joined the family business in 1991, having literally grown up in the shop. Today that daughter, Shelley Jory-Leigh, is a well-known successful power boat racer and charity fund raiser but still retains her passion and management of the business.
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The arrival of a horse and coach filled with brides began the celebrations for Britain's oldest family-owned bridal shop.
Brides of Southampton is celebrating 40 years in business. The shop was started by husband and wife John and Shirley Jory and is now run by their daughter, Shelley.
Customers from across the decades came to the party in Portswood Road, Southampton, some in their original wedding dresses.
Shirley Jory spoke to Reporter Tracey Clarke...